Virtua Health is a multi-hospital healthcare system delivering a world-class patient experience through programs in women's and children's health, cancer/oncology, cardiovascular health, neurosciences, orthopedics, surgery and wellness.
Challenge
Virtua wanted to develop a unique site utilizing SharePoint and Sitecore to provide targeted user content to its main demographic audiences. This destination site had to not only address unique user needs, but had to be content managed and highly customizable.
Perficient was engaged by Virtua to help define, design and build the VirtuaWoman.org website with the goal of extending Virtua’s reach to new members via a rich online experience.
Solution Deployed
In a tight timeframe Perficient delivered a solution that spans content management, targeted online marketing campaigns, and demographic-driven user content. By leveraging Virtua’s Microsoft platform environment, Perficient was able to add strategic value including concept development, visual design and technical integration services that interface closely with all of Virtua’s business objectives.
Perficient implemented a comprehensive content-managed platform that allows new and existing members to access health and wellness libraries, speak directly to wellness coaches, use interactive online forums and to leverage client wellness facilities quickly and easily, thus increasing member loyalty and hospital revenues.
Perficient provided leadership and cross-functional delivery in the areas of development, content management, user experience, technical architecture and project management to ensure a world-class online presence for VirtuaWoman.org. The site features groundbreaking market segmentation while delivering additional revenue streams to Virtua Health.
Virtua Health’s CIO cited Perficient’s ability to understand Virtua’s needs, our disciplined project methodology and our project management skills as keys to bringing the solution quickly and successfully to market.
Business Value Delivered
- Find a doctor, schedule a class or receive guidance throughout the diagnosis and treatment of a disease
- A secure online data depository for medications, treatments and appointments
- Extensive health and wellness library; columns and blogs
- Communities on topics such as parenting, maternity and fitness
- A rewards program offering coupons and discounts
- Shopping opportunities for health and wellness products