Franklin Templeton Investments provides individual and institutional investors in both the U.S. and internationally with a broad range of investment products and services designed to meet varying investment objectives. Franklin provides investment advisory and related services to retail mutual funds, institutional and private accounts and other investment products globally.
CHALLENGE
- Web marketing presence for 37 international web sites was inconsistent and lagging industry standards and best-practices
- Managing web content was not possible without IT
- Ad hoc, inconsistent and manual content management processes were being used by web marketing and IT departments
- Poor integration of dynamic website content with internal and external systems such as fund prices, investment calculators and digital assets Two previous internal attempts at implementing a solution had failed
- An enterprise class web content management (WCM) solution needed to be implemented quickly
SOLUTION DEPLOYED
Perficient was selected by Franklin Templeton to develop a new platform and tools to support international web site authoring and publishing using the Autonomy Interwoven platform. This solution would:
- Streamline content management
- Streamline publishing functions
- Allow content authors to create content using a series of well-defined templates
Perficient streamlined content management features, including taking advantage of robust localization features within the Interwoven TeamSite, to create a solution with features including:
- Robust and maintainable architecture
- Integrated services to support dynamic feed of financial information and tools
- Sophisticated and streamlined authoring/localizing/publishing user experience
- Flexibility to enable marketing initiatives without code changes
BUSINESS VALUE DELIVERED
- Simple access to content through improved organization, streamlined processes/tools and sophisticated content management
- Platform allows for future growth to support WCM needs for 37 countries