Decisions not based on data are little more than a gut feeling. And while gut feelings can serve us well, we prefer decisions backed by research and analysis. Our team of analysts brings solid observations and data about your customers and your business to the table, so that design decision are based on fact, not gut feelings. They are a crucial piece of the puzzle to ensure the end product is both focused on the user and meets your business goals.
That's why we dedicate an entire team to these types of activities:
- Contextual Inquiry/Interviews
- Brand Identity Assessment & Competitive Benchmarking
- User Profiles and Personas
- Card Sorting for Information Architecture
- Heuristic Evaluation & Usability Testing
- Web & Campaign Analytics
Discover how our research and analysis experts can help transform how you do business.