More of your customer interactions have moved online and branched out to non-traditional social interfaces. Those experiences continue to splinter across multiple channels such as traditional web, smartphones and mobile. In the meantime, content is the foundation of any rich, engaging customer experience.  But how do traditional web content management (WCM) systems fit into multichannel customer experience strategies that in the past were fulfilled by horizontal portals?  How can organizations rethink their web plans so that WCM, Portal, and Social Media becomes a vital part of a customer experience management (CXM) ecosystem, rather than just another IT silo?

In this webinar with guest Forrester Research, Inc., we discuss seven trends in better utilizing your WCM for CXM including:

• The three areas of functionality that marketing and ebusiness professionals look for in their CXM tools
• The emerging CXM product ecosystem and how vendors such as Adobe, IBM, and Oracle fit in
• Why a single CXM suite solution will not be a realistic option for your organization any time soon