The role of the patient within the healthcare industry is evolving. The growth in more collaborative healthcare models is being driven by a massive and growing group of healthcare consumers popularly dubbed "epatients". This new generation of e-patients are equipped, enabled, empowered, and engaged. They are demanding a more robust health care environment that is collaborative in nature.
As these patients use the Internet and social media to enhance their health, their demands for electronic medical record access, doctor competency scores, hospital infection rates, procedure prices, etc. are also on the rise. As a result, healthcare organizations are increasingly examining how social media fits into their business model.
However, as health care professionals venture into this new space many red flags and warnings are being issued. The same collaborative nature that makes social media appealing also increases concerns for patient data. Unfortunately, there is little in the way of advice on the matter, and healthcare organizations have been shy with advancing social media policies of their own as a result.
In this on-demand webinar, we explore how to use collaborative technologies to enable patients in a partnership with their providers through HIPAA compliant channels of communication. If done properly, then the benefits of online communication will far outweigh the costs.