How to match the blistering evolution of social media with effective internal and external social technology strategies

This is not your average white paper on social media.

This paper will not cram your business culture into a one-size-fits-all jumpsuit, nor promise to help you Twitter your way to a shapelier bottom line.

Instead, we offer clarity on fast-evolving crowd-linking behavior. We recommend tools for building a long-term social-technology strategy as a way to connect, build your brand, boost KPIs and monitor change.

And we will deliver a healthy dose of high-altitude truth: Social technologies are evolving too fast for many to keep up with.

While progressive companies are tying themselves in million-dollar knots just building Facebook apps or chasing the latest Twitter-marketing strategy, Perficient proposes that firms take a more holistic view.

The most popular social technologies did not even exist eight years ago, so the trick is not in deciding which ones deserve your money or man-hours. The trick is learning how to anticipate and leverage trends in human interaction in ways that will keep your business responsive, agile and synched with the ever-shifting DNA of social media evolution.

The trick to mastering social media is this: It’s not the software. It’s the culture.