Today’s B2B commerce transactions typically cover a complex range of applications that enable organizations to form both offline and online relationships with suppliers, customers, distributors, resellers, and other partners. While traditional B2B selling channels have remained the most influential, digital technologies and increasing buyer expectations have led a rapid shift towards digital B2B commerce.

This guide looks at four trends driving B2B companies to re-platform and rebuild their eCommerce sites, key challenges addressing the trends, and how companies can satisfy growing customer demands and expectations.

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