CRM: Department of Veterans Affairs
Challenge
The Health Revenue Center (HRC) within the Veteran’s
Health Administration includes multiple call centers that support
veterans with health benefits eligibility issues and billing statement
inquiries, as well as supporting VA employees with certain human
resources issues. The HRC must be responsive to veterans and also
be able to quickly adapt in emergencies and amidst constantly changing
requirements. In addition, Medicare Part D required the HRC be able
to answer thousands of additional calls about an entirely new subject
area.
Solution
Perficient implemented an operational Siebel CRM
and electronic case management and oversight (ECMO) solution for
several call centers within the HRC to capture, track, and respond
to veteran benefit eligibility questions, requests, and cases. The
Siebel tool provides a 360-degree view of veteran interaction and
billing information and is used to record calls, track progress
and ensure follow-up through a closed-loop process. Siebel also
enables new issues to be set up and tracked so that the HRC is more
adaptable and responsive. For example, the new Medicare Part D program
required the HRC to track and respond to new questions using the
Siebel’s flexible case types and knowledge base functions.
Project tasks included requirements analysis, process improvement,
software implementation, configuration, and training and deployment
to support over 1.5 million calls a year to the HRC. The implementation
enabled the HRC to retire a custom legacy application that previously
tracked calls and enabled the phasing out of two other legacy systems.
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Features
- Siebel provides a holistic view of veteran case data
for management and agent visibility
- Flexibility for dynamic business changes, including
crises and tracking new issues due to legislative changes
- Elimination of legacy systems
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Benefits
- Reduced call times by more than 25% even with increased
call load
- Improved veteran services
- Improved overall cycle times
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