Commerce: Learning Curve

Challenge

Learning Curve wanted to support its brand goal of increasing the lifetime value of a consumer by engaging and extending the quality and duration of their relationship with mothers from the prenatal pregnancy stages through age six. Learning Curve wanted a website that would serve as the primary resource for marketing initiatives aimed at creating a one-to-one relationship with consumers of the Learning Curve brands. The website needed to further establish the Learning Curve umbrella brand and provide a single user experience for consumers of all Learning Curve products. A second goal was to establish a flexible, scalable technical foundation that would allow the company to continually deliver new sites to its B2C, B2B, and B2E communities.

Solution

Perficient delivered a solution that consolidates multiple web sites into a single branded experience, establishes a central repository of customer information, targets product information and content based on user attributes, and establishes an integrated ordering process. Furthermore, the foundation created for this initiative will allow Learning Curve to more quickly create and deploy sites for its other brands and communities. This solution marks the first time Perficient has deployed a fully integrated solution that shares security, registration and personalization across WebSphere Portal, WebSphere Commerce, and Workplace Web Content Management for a single user experience.

Features and benefits Increased revenue through a B2C online channel (which previously did not exist) Increased revenue by cultivating a closer relationship with its consumers Will achieve a better understanding of clients through site registration, analytics and profiling, thus allowing more effective marketing to consumers (both online and offline) Reduced calls to call center through customer self service and FAQ Reduced time to market for future sites