Optimized Multi-Sourcing: Global Advertising Company

Challenge

A global advertising company needed a strong technology partner to produce its world-class eBusiness website that offers self-service, high-quality video advertising and the ability to purchase media plans. The product needed to deliver high-quality video advertising that was fast, affordable and highly targeted and the delivery process and resulting solution required a high degree of adaptability to enable business agility.

Solution

Perficient partnered with the client to evolve its business vision into a specific product and process definition and Perficient’s rapid delivery produced the product the client wanted. In just four months, from inception to product launch, the client achieved its objective of being first to market in Europe with this innovative product.

Features Use of optimal technology to achieve business goals: Web 2.0 application leveraging Mashups and AJAX, ASP, Web Services, SQL Server Agile Multi-Source delivery methodology enabled two-week delivery cycles to complete the solution in four months Adaptable delivery process and solution allowed successful realization of the business and product vision

Benefits First-mover advantage enables capture of vital market share and continued evolution of this innovative product World-class eBusiness web presence including eCommerce, self-care and SFA & back-office integration increases revenue, customer satisfaction and reduces operational costs Optimized Multi-Source Delivery maximizes the value of the technology investment through leveraging of resources