User Experience: Nestle Purina PetCare

Challenge

Nestle Purina Petcare needed to maximize return on investment for several Purina sites by ensuring that they were an extension of the respective brands and by providing a successful user experience.

Solution

Perficient conducted a comprehensive battery of usability testing techniques to ensure Purina's network of sites delivered industry-leading usability functionality.

Features Assessment of 23 distinctive brand sites provided objective measurements for tactical and strategic consideration Usability baselines established to measure future releases against Coordination with different brands and their creative agencies ensured appropriate messaging Analysis of competitor sites augmented test results	Benefits Realized enhanced branding by recognizing usability's impact on product positioning Validated current assumptions and provided understanding of user expectations Enhanced market research with observational data Augmented market research with observational data