Pharmaceutical: Pfizer
Challenge
Pfizer scientists were spending valuable research
time accessing five different applications to obtain the data required
to create new compounds in the “Discovery Research Process.”
Solution
Experts from Perficient's User Experience practice:
- Defined user profiles and created personas
- Generated low- and mid-fidelity prototypes
- Conducted iterative usability testing and refined designs
- Developed educational materials (Quick Reference Cards and Q&A
manual)
- Provided instruction and training
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business value
delivered
- Functionality from all five applications is integrated
into one, usable interface
- Single interface supports Pfizer scientists worldwide
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