Business Intelligence: TXU

Challenge

Due to the utility industry’s deregulation in Texas, TXU faced competition for the first time. TXU’s ability to understand the profitability of their own customers and those of their competitors will determine whether their acquisition programs are merely building market share or true profit share — TXU had to rapidly
build its capability to identify and analyze those factors.

Solution

Perficient was engaged by TXU Marketing Services to assist with the vision and deployment of TXU’s Business Integration solutions.

Features Business intelligence awareness and knowledge transfer Data warehouse Requirements analysis and deployment	Benefits New system defines and identifies profitable customers Simplified process of building marketing programs to attract and retain key customer accounts