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Consumer Market Trends 2015

Consumer Market Trends 2015

The consumer markets industry has experienced a rapid transformation driven by trends in commerce, personalization, same-day delivery, cybersecurity, and elsewhere. To keep pace with high consumer expectations and demands, organizations must transform complex data into simple operations while gaining insights and customer service responses.

In this paper, we address eight trends that are changing consumer shopping habits and influencing the consumer markets industry in 2015:

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