Along with rising adoption and popularity of cloud computing, especially in the CRM market, challenges exist with data quality and integration in a hybrid environment. According to Dynamic Markets, more than 64% of companies struggle with connecting, synchronizing, and relating data, applications and processes. This leads to cloud adoption challenges.

In this guide, we explore:

• Common data challenges with Salesforce CRM environments
• Solutions to address those common challenges from Informatica
• Best practices to maximize the value of your Salesforce data