Call it the “Amazon Effect,” but B2B buyers are changing the face of eCommerce. B2B enterprises must up their game to stay competitive, and unifying content and commerce are key for building a successful omni-channel strategy.

This guide explores:

• The impact of digital on B2B sales channels
• Why B2B companies need an omni-channel strategy
• The importance of integrated content and commerce in B2B
• The path to uniting content and commerce