Webinars

The Connected Consumer in 2015 and Beyond: What You Need to Know, What You Need to Do

The Connected Consumer in 2015 and Beyond: What You Need to Know, What You Need to Do

For consumer products manufacturers and their retail partners, bricks and clicks are no longer separate. Digital access is pervasive as consumers rapidly and readily adopt new technology and connective communications in their quest for a more complete relationship with the brands they trust and the products and services they need and want. The connected consumer space is enabling brands to reshape how they position and characterize themselves in the market and even to decide what products should be brought to market.

Our experts presented a retrospective on what we’ve seen and a perspective on what’s to come in 2015 as we look at the consumer products and retail market and discuss what’s working, what’s not and what you need to know, including:

  • Seven business and technology capabilities you must have, not just to survive, but to thrive
  • How to assess your readiness for competing to capture the attention and the business of the connected consumer
  • Why reflecting on your “true purpose” is no less important than the data you’re collecting and analyzing
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