Innovation, often muddled with invention, disruption, and high tech, has many definitions and interpretations. In simplest terms, it’s something new that satisfies an unmet customer need. This connection to customer needs is why the best and most sustainable innovations are inextricably linked to customer experience.
Successful companies constantly re-evaluate how to learn from and engage the buyer. Instead of just outwitting the competition, they give customers what they expect and demand.
In this webinar we discussed how to embrace innovation as a critical component of your digital transformation, and build stronger relationships with your customers. You’ll learn about: