Capabilities

DREAM BIG, BUILD BEAUTIFUL, MEASURE CONFIDENTLY, OPTIMIZE OBSESSIVELY

FYI on our KPI: More ROI for CMOs and CIOs

Your brand is made of moments. Good and bad, day in, day out. Where the sum of every customer interaction shapes your brand and can decide the fate of your business. Now more than ever, CMOs and CIOs share a mutual conviction that customer experience is the brand. What a brand does and how it does it, must have parity with what it says. For many, this alliance marks the beginning of the digital transformation of their business. Perficient Digital is the ideal partner to amplify their shared vision and help lead their partnership. Yet another reason end-to-end is just the beginning.

Strategy + Planning

THE OVERLAP BETWEEN BUSINESS NEEDS AND CUSTOMER WANTS IS THE HAPPY PLACE.

Guiding choices, inspiring opportunities, fueling the experience, delighting your customers.  It takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers. Our “proprietary” strategy process is simple: ask “what and why?” The more we do that, the more our thinking, plans, and recommendations will be grounded in that elusive happy place between what the business needs and what your customer wants. At our core, we are digital strategists, passionate about what your customers need, want, and expect. Using classic methods reimagined by technology – and of course, the tried and true – asking “what and why?”

Experience Design

UX AND CREATIVE DOING THE HUSTLE AT THE SPEED OF CULTURE.

Every element on any screen tells a story. How a button behaves, the simplicity of a shopping cart, the music in a video – collectively it all has as much communication power as your brand’s best ad. Our team of UI designers and UX architects, writers and art directors aren’t just performing tasks in a project plan. They’re fierce protectors of brands and champions of technology who collaborate to craft some of the most well-orchestrated stories in the industry. And it’s not just a creative playground. With our deeply integrated technology roots, feasibility, fit and finish are never afterthoughts. UX and design creatives, doing the hustle at the speed of culture. 

Content Studio

WHEN YOU THINK OF YOUR BRAND AS A PUBLISHER, IT CHANGES EVERYTHING.

A well-told story, in the right place, at the right time. We all know that’s the goal. But to make that happen, we must believe that content may be king, but context rules. And we have to be creatively nimble. Which deftly describes our content studio. Writers, art directors, editors, animators, brimming with scrappy and inventive creative energy to create branded content for every context and every medium. From well-crafted website copy to serialized video content purpose-built for social media, we can efficiently “program your brand” to become masters of multi-screen storytelling. Your audience is waiting.

Digital Marketing + Analytics

QUALITATIVELY CURIOUS. QUANTITATIVELY DRIVEN.

There are no perfect answers. Which is exactly why this team lives and breathes in the overlap between art and science, qualitative and quantitative, black and white. It’s why our campaign strategies work. From one-off optimizations, to acquisition and retention, we measure confidently and optimize obsessively. We open the aperture of possibility with a blend of data-smart recommendations and veteran intuition, all intelligently informed by your customer’s desires. When, how, where, and with whom will you fulfill those desires? We can’t wait to tell you.

Mobile + Emerging Tech

WHO'S READY FOR THE TECHNOLOGY TRUST FALL?

Screens, spaces and places, oh my. If “End-to-End is Just the Beginning”, so too is the massive proliferation of devices and screens. This ongoing, explosive growth of mobile has not only become ubiquitous, it’s quickly paving the way to ambient networks and service systems where environments, textiles, devices, and people are connected. Everywhere. Yes, mind boggling. But our expertise in mobile and emerging technololgies like AR, VR and IoT, uniquely positions us to ready our clients for what’s now and what’s next. We can lean as far forward as our clients want to lean, and we catch them every time. But first, let’s talk about that app idea you have.

Digital Experience Platforms

LIKE SHOWING UP TO A FIST FIGHT WITH A SUPERHERO

Digital transformation is about building a foundation of enablement – the stuff that makes your foray into CX greatness not only achievable, but seamless and efficient. Our expertise and partnerships with nearly every technology platform imaginable ensures that our execution never fails the vision. From data management to eCommerce, from CRM systems to powerful CMS – we build beautiful. When it comes to technology firepower, we’ll always have more than you could ever use.