CRM Practice - Strategy Services

Vendor Selection

It is a well known fact that CRM programs frequently do not meet the expectations of their business sponsors. Making the right decisions about CRM solution providers is a key success factor in helping to position your organization for success. Perficient can help evaluate your business objectives and define clear business requirements for your vendor evaluation processes. Once the objectives are defined we can help you evaluate service and technology solutions that deliver results within your budget

Benchmarking

Perficient provides an objective viewpoint regarding the maturity of your CRM program relative to a survey field of companies in the consumer goods industry. We can evaluate your capabilities across a number of critical dimensions and help you understand areas where your business can benefit from additional investment. This enables you to evaluate your competitive differentiation as it relates to CRM and understand the costs and benefits associated with obtaining a leadership position.

Strategy Alignment

Our team can help align your people and knowledge capital to best support a differentiated CRM program. Whether redefining existing practices or resolving the confusion of corporate consolidation, we can create a realistic and forward looking vision for your CRM program. This includes linking your CRM strategy to your organization's business strategy in addition to creating a downstream roadmap of future initiatives.

Process Optimization

Perficient provides consultative services to help you streamline and automate critical business processes across your customer facing organizations. We understand the fundamentals of industry leading CRM processes in the consumer goods industry and can help your team focus on activities that provide a competitive advantage. Our team can help your business to improve processes related to sales planning, marketing resource management, consumer insight, retail execution and trade promotion optimization.

Change Management

Good change management practices help ensure CRM success and represent a common failure point for CRM programs across the consumer goods industry. Perficient helps you generate user adoption for new processes and technology solutions through a change management methodology that delivers:

Internal knowledge capital to your team. Organizational structure and alignment recommendations to fit your CRM business processes. Communication strategies and programs that will position your team for success. End user training programs that are scalable as your CRM program grows.