Insuring Technology for Today’s Customers

Part of the American Automobile Association (AAA) family, AAA Life Insurance Company provides protection with a variety of life insurance, annuity, and travel accident products.

SEEKING: A MULTIFACETED APPROACH

Working with financial services organizations requires navigating an intense level of regulatory requirement and oversight. Understanding the nuances involved and possessing the technical ability to do the heavy lifting on the back end comes only with experience.

Beginning with a website redesign, our partnership with AAA has evolved to include successful phased rollouts of key business components, including enhanced transactional functionality, a powerful needs assessment calculator, and instant online term life quotes and online policy enrollment.

When building out new functionality and more robust digital services, it’s critical to lay the foundation for future enhancements that will maintain a leadership position in the market.

New Applications Enable Greater, Real-Time User Control

KNOW WHAT YOU NEED: THE AAA LIFE NEEDS CALCULATOR

Individuals often underestimate the amount of life insurance they need to assure their family’s continuity of lifestyle should something unexpected occur. The AAA Life Needs Calculator was created to mimic the guidance of an in-person agent by walking prospects through a clear-eyed assessment of their current financial picture and then offering them a straightforward gap analysis and coverage recommendation. Easy to use, the Needs Calculator stimulates upsell by allowing users to make their own personalized case for increasing their coverage.

ESTIMATING COSTS IN AN INSTANT: AAA'S INSTANT TERM LIFE QUOTE

With their personalized coverage recommendation in hand, users are next encouraged to request an instant quote for a term life policy. Data from their needs assessment is carried over to speed the process, allowing them to quickly provide four simple data points and then receive a meaningful and competitive preliminary quote. One of our primary goals in working with AAA Life has been to make all the behind-the-scenes complexity as invisible to the user as possible and instead offer them, a beautiful, welcoming, and highly responsive user experience.

ONLINE TERM LIFE ENROLLMENT

A digital version of an application form sent to millions of AAA members, this enrollment form works behind the scenes to provide a simple and satisfying experience for prospects and customers on the front end. This is no small feat when it comes to managing a multitude of business requirements, complex data integration scenarios, actuarial data elements, and a rich array of policy variables.

We Have You Covered

When building out new functionality and more robust digital services, it’s critical to lay the foundation for future enhancements that will maintain a leadership position in the market. Financial customers bring with them an ever-expanding set of price-of-entry expectations that must be met – and preferably exceeded– in order to maintain credibility, confidence, and continued engagement.

Our partnership with AAA Life Insurance has helped the company realize:

  • Deeper user engagement and improved lead generation via easy-to-use financial tools
  • Increased brand awareness, helping drive more upsell opportunities
  • Seamless data and functional integration with sister auto club sites
  • Improved market positioning in terms of site features and functionality

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