Supporting a Community
Family Christian is North America's leading specialty Christian retailer with nearly 300 locations and more than 4,000 employees in 36 states to support the $4.3 billion market.
A MULTI-CHANNEL MISSION
Family Christian markets products to individual consumers who buy online and browse and purchase in their local store. Based on the organic growth of their current eCommerce site over the last 10 years, the ability to scale and merchandise this multi-channel offer had become difficult.
Also, as Family Christian pushes to attract and satisfy its younger audience, the need for mobile solutions and easy access to e-reader products was a large requirement for their new eCommerce solution.