Trading in for a New Customer Experience
Gulf States Toyota (GST) is one of world’s largest independent distributors of Toyota vehicles and parts. GST serves all of the Toyota dealerships in Texas, Oklahoma, Arkansas, Mississippi, and Louisiana.
DRIVING A NEW PORTAL
GST’s customer-facing Dealer Daily Portal was operating on a legacy portal and there was a business desire to modernize this important system. In addition to suffering system outages that were difficult to recover from, content had become increasingly outdated because updating it required involving the support team. Also, the lack of a modern search functionality and an older navigation structure made some of the content challenging to find. Finally, without the ability to provide analytics, GST’s ability to monitor portal usage was hampered.