Keeping Customer Service Right on Target
Lancaster Archery Supply is a successful multi-channel archery supply business.
THE CURRENT COMMERCE SOLUTION WAS MISSING THE MARK
Lancaster Archery Supply operates a retail location, an annual catalog, and two commerce websites, all servicing the U.S. and global market of Olympic, traditional and bowhunting archers. As the company continued to grow and capture a significant percentage of its market, the need arose for a more sophisticated eCommerce solution that would allow for more flexibility and tighter integration with the back-end fulfillment system.
Because the business draws a following of archers from all corners of the globe, Lancaster Archery aimed to expand its digital presence to better satisfy the needs of its diverse customer base.