Quality Flooring for the American Home
Mohawk Industries is the world’s leading producer and distributor of residential and commercial flooring materials. Our client, Mohawk Group, is the commercial flooring subbrand of Mohawk Industries serving primarily designers, architects, and builders.
THE WEBSITE WAS SHOWING WEAR
Mohawk Group was operating an outdated website that had limited functionality and minimal features. Products were represented with only static images, so designers had to rely on physical sample swatches to showcase product options to customers. With no way to visualize how the complete installation would look, customers found it difficult to make a confident, informed decision.
Additionally, Mohawk Group was struggling with brand recognition of its own sub-brand, Durkan, the custom carpet hospitality division of Mohawk Group. Durkan.com was functioning as its own website, disconnecting the two brands and increasing the cost of web maintenance and management.