Setting Sail with a Customer-Friendly Mobile App
An international marine assistance provider, Sea Tow Services International, Inc. operates more than 120 independently owned franchise locations in the United States, Europe, the Bahamas and Puerto Rico.
MEMBERS WERE BUOYED WITH AN OUTDATED APP
Sea Tow had an existing mobile app, but the user experience wasn’t fine-tuned to Sea Tow users, and it lacked features such as an in-app purchasing option to buy or renew a membership, which resulted in significant losses for the company.
Members wanted an app that could intuitively track tides, provide weather information, and most importantly, call for help in the event of an emergency.