Taking Customer Service to the Extreme

More than 400 stores in North America and a strong digital presence bring the Zumiez brand to skate, snow and surf enthusiasts.

MAKING IT EASY TO KEEP ON ROLLIN'

Zumiez loves and supports the sports its customers live for, and it shows. Everything the company does revolves around its fans.

Zumiez wanted to offer a new custom skateboard configurator called “Build Your Own Complete” using the Magento platform that powers the company’s site. We designed one that's as cool as the brand, fun to use, and delivers awesome results.



Whether building for ramps, rails, skate parks or the street, Zumiez riders can be confident that they’re building and buying their best board.

Design. Build. Share.

Zumiez riders can choose from three distinct skateboard packages – silver, gold, and platinum. Silver helps newer riders who want some guidance to get started. The gold package speaks to skilled skaters who are ready to take their ride to a new level. Practically pro riders find just what they need in the platinum package, and riders at every level get a clever, customized experience. 

The configurator serves up an intuitive, interactive experience so skaters can choose from a large selection of decks, wheels, bearings, trucks and grips. They can refine choices by brand, color, size, and price; if they want help or inspiration, it’s available at every step.

SOURCE OF INSPIRATION

The inspiration section works hard for the Zumiez eCommerce team with a collage of easy-to-use content blocks. They can showcase brand partners, promotions, social content, videos and recommendations from pro riders.

THE NITTY GRITTY

We created detailed illustrations for every component so novice riders – and purchasing parents – could understand what each part was and how it worked. Whether building for ramps, rails, skate parks or the street, Zumiez riders can be confident that they’re building and buying their best board.

DARE TO COMPARE

A cool share-and-compare display lets riders see in an instant how their custom board compares with other builders, giving them the choice to fit in – or stand out.

Product Rollout

The custom skateboard experience doesn't end with the build. Skaters can buy their board, save it, share it, redesign it, or create another new ride. They can get in on the action and go deep into the world of skateboarding through an experience that's uniquely theirs. Our creative design talent and user-experience skills helped Zumiez craft a configurator that keeps brand partners involved and customers inspired.

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