ST. LOUIS (September 11, 2017) – Perficient, Inc. (NASDAQ: PRFT) ("Perficient"), the leading digital transformation consulting firm serving Global 2000® and other large enterprise customers throughout North America, today announced that its agency, Perficient Digital, won a Silver and a Gold award for website design in the 2017 Creativity International Awards. The prestigious competition recognizes outstanding creative design and use of messaging integrated with dynamic creativity, including visual and technical elements.
Perficient Digital received a Gold Award in the Consumer Website category for a Fall 2016 Lookbook on behalf of Carhartt, the workwear clothing company. The microsite employs full-screen video, product and lifestyle galleries, macro-detail photography, animated GIFs, and insider quotes to showcase Carhartt’s seasonal inventory to fashion and news media and present stories of innovation related to each product.
Perficient Digital also won Silver in the Non-Profit Website category for redesigning TheHenryFord.org, the website of The Henry Ford indoor-outdoor museum complex in suburban Detroit. The website features more than 54,000 pages of rich visual design in a responsive customer experience across several channels and devices. Robust search tools simplify discovery of The Henry Ford’s 56,000 digital artifacts, and narratives and videos tell the story behind the artifacts, inventors, and inventions. As a result of Perficient Digital’s efforts, The Henry Ford increased online revenue by 24 percent, conversion rates by 19 percent, and online visits by 11 percent.
Carhartt’s Fall 2016 Lookbook and TheHenryFord.org have received multiple honors from other prestigious competitions – among them, the Hermes Creative Awards, the Internet Advertising Competition, and Mid-Michigan Creative Alliance ADDY awards.
“We are extremely proud of the recognition from the Creativity International Awards, and we deeply appreciate the continued high regard from the advertising and design communities represented by these awards,” said Ed Hoffman, Perficient’s vice president of Digital Experience Solutions. “Perficient Digital’s continued success demonstrates its ability to couple brilliant creative skills with the deep, broad technical expertise required for implementation. The Creativity International Awards further prove our agency’s ability to deliver beautiful and effective customer experiences for our clients.”
Since 1970, the Creativity International Awards, an independent advertising and design competition, have recognized great design produced by professionals and students. Hundreds of entries were judged by a rotating panel of advertising and design professionals. This year, submissions came from 26 countries.
Perficient Digital comprises more than 350 digital and brand strategists, designers, marketers, data analysts, and developers who blend the strategic imagination of a digital agency with the deep technical acumen of Perficient’s established consultancy to deliver exceptional customer experiences.
Perficient is the leading digital transformation consulting firm serving Global 2000® and enterprise customers throughout North America. With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions. Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers, and partners; and reduce costs. Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index. Perficient is an award-winning Platinum Level IBM business partner, a Microsoft National Service Provider and Gold Certified Partner, an Oracle Platinum Partner, an Adobe Premier Partner, and a Platinum Salesforce Consulting Partner. For more information, visit www.perficient.com.
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