Webinars

Fragmented Data, One Source of Truth: Why Datorama is Changing B2B

Fragmented Data, One Source of Truth: Why Datorama is Changing B2B

Many organizations are struggling with siloed data across different technologies and campaigns, as well as constantly evolving customer demands. Datorama is a tool that lets you connect all of your marketing data in one place in real-time. Attribute revenue directly to campaigns. Make more data-driven decisions.

Eric Dukart, practice director at Perficient, discussed how to leverage Datorama and get a single source of truth at your fingertips. The discussion included: the most common challenges and demands regarding speed, transparency and marketing ROI, industry best practices, benefits of using Datorama, real-world case study and demo, and how to get started.