In the highly competitive global automotive marketplace, both manufacturers and retailers strive to increase sales, improve operational efficiency and provide customer satisfaction (while retaining those same customers). At the same time, automobiles are no longer solely a means of transportation – they have become a home away from home with integrated communications, navigation and entertainment systems. Perficient’s tailored solutions provide new and enhanced capabilities to the automotive industry, providing technology to support the automotive lifecycle from creation to marketing to sale.
- Improve efficiency, effectiveness and knowledge across the business
- Create portal solutions to support and facilitate new and used sales, track inventory, connect with financial services institutions, and more
- Provide integration of mobile communications and entertainment devices
- User experience testing for optimal usability of Internet and other applications
- Enhance customer relations through tailored CRM solutions