Consumer Products

The consumer products industry is rapidly evolving due to changes in consumer behaviors, demands and expectations. Successful consumer products companies are responding by embracing digital technology to give consumers more choices in the ways they engage with brands and enables them to shop in a variety of different ways at every stage of the shopping journey. Many consumers are interacting with brands through conversations on social networks, causing consumer products companies to personalize their marketing campaigns and promotions based on individualized shopper personas.

Perficient’s Consumer Goods & Retail team creates strategies and solutions to help consumer products companies identify and deliver today’s top technology solutions to drive better engagement with consumers. Our team helps clients to engage with the new Connected Consumer by delivering next-generation technology solutions:

Consumer shopping behaviors and expectations are rapidly changing with wanting products cheaper, faster, better quality and service. Technology enables consumers to satisfy these changing expectations and behaviors by connecting them at a faster rate. According to Forrester, “US consumers are exposed to 5.3 trillion ad impressions per year.  And there are now 6.8 billion mobile subscriptions in place (compared with 7.1 billion people on the whole planet)”. 

We offer industry expertise and technology experience in areas that will enable consumer products companies to effectively respond to this rapid evolution. We fuel the marketing engine needed to meet the changing demands of the consumer by integrating core enterprise applications with consumer-facing applications that are intuitive, consumable and accessible via the Web, tablets, mobile devices and social networks. We enable our clients to connect the dots with customer data from loyalty programs, social media and purchase activities to optimize and improve customer interactions. Clients are able to streamline operations, improve customer experience and satisfaction and leverage key insights to innovate through our team’s technology solutions and expertise. 

Our client list includes more than 160 of the Fortune 1000 Retail and Consumer Products companies.


Source: Andrew Lipsman, Carmela Aquino, and Stephanie Adamo, “2013 U.S. Digital Future In Focus,” comScore, 2013. Source: Forrester Research, Inc