The consumer products industry is rapidly evolving due to changes in consumer behaviors, demands and expectations. Successful consumer products companies are responding by embracing digital technology to give consumers more choices as they engage with their favored brands while enabling them to shop in a variety of differentiated ways at every stage in the shopping journey. Simultaneously, many consumers are interacting with brands through direct conversations on brand sites, in social networks that provide inspiration and information, while shopping on-line and/or while using their mobile devices in store. As a result, today’s Connected Consumers now require a new –and nuanced– degree of interactivity with social listening, personalization, marketing and promotion systems and processes all working collaboratively for their benefit.
With over a decade of industry service, and years of collective expertise, Perficient offers breakthrough thinking and insights in concert with specific strategies and technology solutions all specifically designed to improve customer and consumer engagement. Our team helps clients to engage with the new Connected Consumer by delivering next-generation technology solutions:
We offer industry expertise and technology experience in areas that will enable consumer products companies to effectively respond to this rapid evolution. We enable the marketing engine needed to meet the changing demands of the consumer by integrating core enterprise applications with consumer-facing applications that are intuitive and accessible via the Web, tablets, mobile devices and social networks. We enable our clients to link together customer data from loyalty programs, social media and purchase activities to optimize and improve customer interactions. Clients are able to streamline operations, improve customer experience and satisfaction and leverage key insights to innovate through our team’s technology solutions and expertise.
Our client list includes more than 160 of the Fortune 1000 Retail and Consumer Products companies.