Websites and Digital Marketing
Utilize Microsoft SharePoint to enable robust website content management and digital marketing.
SharePoint is a particularly attractive web content management solution for organizations that have previously adopted SharePoint as their intranet or extranet portal platform. Using a single platform for enterprise content management creates tremendous organizational efficiency. Users that are comfortable leveraging SharePoint as an intranet portal will find it very easy to learn the web content management capabilities of the platform.
We believe that your website must be part destination and part outreach. Optimizing Facebook, Twitter and other social platforms to reach your audience is just as important to attracting visitors as organic search and pay-per-click techniques. In a Web 3.0 world, it is critical to think of the corporate website and its social media integration as a primary means for communicating and collaborating with prospects and customers. Perficient deploys SharePoint web content management solutions that allow administrators to easily control content, search engine optimization, and social media integration.
One of the primary advantages of using a SharePoint for intranet and website content management is that content can be easily deployed to both destinations from a single source. For example, it typically makes sense to have company press and news displayed on both the public website and the intranet. Since content within SharePoint is stored in a single information store, it can be deployed to both the website and intranet environments with ease.
Let us connect you with our digital marketing experts and experienced website designers.