Responsive Web Design: One Size No Longer Fits All

Designing to allow an ever-increasing number of devices to access your website or web application is a game you can never win. There is arguably little business benefit to targeting less-widely used devices, yet web-accessible smartphones that aren't iPhones constitute a large group of users that is costly to ignore.

Responsive Web Design is a new approach to the design and execution of websites and web applications that offers a way to cater to a much wider array of users and devices than would be possible otherwise. Through the use of modern web standards and a thorough execution plan it is possible to create attractive, brand-aware user experiences that work across a wide range of devices - feature phones, smartphones, tablets, netbooks, laptops and desktop computers - without requiring expensive device-centric development.

In this webinar, we cover:

  • Costs and benefits of Responsive Web Design
  • Examples of large-scale responsive websites currently deployed
  • When to consider a responsive approach to your project
  • The skills your team should have, and the techniques they should be using, when designing responsively


Presented: April 25, 2012
Presented By: Martin Ridgway

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