Physician turnover is on the rise. With news that medical schools are now decreasing enrollment, it is likely to become increasingly difficult to attract and retain the best physicians. Since patient satisfaction, and financial effectiveness, is most closely related to the affiliated physician population within a healthcare organization, healthcare providers need smart solutions to increase physician loyalty in order to maintain patient rosters and grow financial returns. Although a popular choice, operational tactics, such as increasing administrative support, typically do not increase physician loyalty in the long term. However, advances in technology offer a host of options to address recruiting and retaining the best physicians. These solutions include Customer Relationship Management (CRM) and data mining tools that allow business users within a healthcare organization to manage ongoing, mutually beneficial relationships with physicians that increase loyalty in the long term.
Published: June 1, 2011
Written By: Melody Smith-Jones