Guides

Drive User Adoption of CRM for Increased Sales, Productivity and ROI

Drive User Adoption of CRM for Increased Sales, Productivity and ROI

Strong user adoption is key to the success of any software-as-a-service (SaaS) CRM system. Attaining it requires a deep understanding of the three pillars of adoption – people, process and technology – and how they influence CRM success. Most organizations are surprised by the slow or low rates of end-user adoption encountered after deploying a new CRM solution. Achieving high levels of user adoption requires much more than end-user training. With more than 3,000 successful cloud computing engagements, our experts know that without optimal alignment of the three pillars, a cloud-based CRM solution may deliver on customer expectations for sales gains, productivity or return on investment (ROI).

Guide Image