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Digital Transformation: Part 2: How Customer Experience Drives Digital Transformation

Digital Transformation: Part 2: How Customer Experience Drives Digital Transformation


Digital transformation is the process that drives customer experience advancement. Companies that fail to address the needs of customers – especially in digital channels – risk getting left behind as the pace of change quickens and customer needs evolve.

Our guide takes you through four current, evolving trends that every marketer needs to understand; identifying where you are with your CX maturity and how to get to the next level; and creating the optimal starting point for your digital transformation.

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