How effective is your digital marketing? It’s the multi-million-dollar question that challenges CMOs daily. Page views, impressions, click through rates, and email open rates barely scratch the surface when it comes to evaluating customer engagement. With more ways to connect with customers than ever before, there are more opportunities to tap into meaningful data. Understanding actionable metrics – and making decisions based on them – are what makes the CMO shine.
What are actionable metrics? And which tools will help you analyze this data? This guide will help you:
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