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Top Six Digital Marketing Trends for 2017

Top Six Digital Marketing Trends for 2017


Perspectives from Our Adobe Leadership Team


Which digital marketing trends will have the greatest impact on customer experience in 2017? This guide outlines the top six trends to watch:

  • Content marketing performance will surpass the importance of content management
  • Merging of content and commerce will require more engaging experiences and simple transactions
  • Brands must use data to improve the customer journey with personalized experiences
  • Maturity of the IoT will have a broad impact on marketing and customer experience
  • Augmented reality will affect the sales of products/services in B2B and B2C
  • Real-time personalization is no longer an aspirational goal

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