Honing in on clinical sites and subjects and beginning to see them as your “customers” can open up a whole new world of operational efficiencies in clinical trials.

In this guide, we take you through this reframing process to help you understand how customer experience (CX) methodology can be applied to clinical sites to help solve numerous business challenges, including the ever-elusive reduction of clinical trial costs.

Topics include:

• The clinical site relationship imperative
• Reframing clinical sites as “customers”
• Customer experience methodology
• Applying CX methodology to clinical sites
• Use case: Duke-FDA study