Since 2010, the beginning of what we now call The Age of the Customer, the power has been with the highly informed, constantly connected consumer. Leading organizations know that providing the best experience for these customers is the key to success.

Our experience working on CX strategies with hundreds of brands during the Age of the Customer has revealed seven dimensions that are common to the companies that are delivering the most compelling and memorable customer experiences.

This guide reveals these seven dimensions and recommends important steps you can take to evaluate your own ability to create, deliver, and sustain a great CX.