Achieving success in a mobile-driven world hinges on creating and executing a sound mobile strategy.

While some companies approach mobile as a single-app solution, the best and most successful understand that mobile is more than just an app on a phone. Mobile means any device, at any time, in any place. Planning a scalable framework to take mobile beyond a single app lays the foundation for initiatives to achieve success, meet goals, and deliver a positive user experience without compromising the return on investment.

In this guide you’ll learn how to create a mobile strategy that works by addressing the people, processes, technology and tools that create a strong road map from the beginning.