Personalization is a popular topic, but technology can often be a barrier to companies actually personalizing their content. According to polls, 30% of marketers say personalization is their No. 1 priority, but 59% say they do not personalize content because they do not have the right technology.

In this white paper, you’ll receive a step-by-step guide to implementing personalization on Sitecore, as well as strategies for setting and achieving personalization goals. Sitecore Digital Strategy MVP Rick Bauer walks you through best practices for rules-based personalization and provides insights to ensure success.