Personalization has become a key focus area for digital marketers. Technology, however, can be a barrier to executing a successful personalization strategy. According to polls, 30% of marketers say personalization is their No. 1 priority, but 59% say they do not personalize content because they do not have the right technology.
While personalization isn’t new to marketing strategy, it has only recently come into the spotlight. Content creation continues to be king, but marketers are now taking a closer look at how to make content more relevant and customized for individual targets. Web design, messaging, and calls to action are now created with the individual customer experience and the customer’s preferences and needs in mind.
In this white paper, you’ll receive a step-by-step guide to implementing personalization on Sitecore, as well as strategies for setting and achieving personalization goals. Sitecore Digital Strategy MVP Rick Bauer walks you through best practices for rules-based personalization and provides insights to ensure your success.
Fill out the form below to download the white paper.