Meet Jim

Jim Hertzfeld leads the Strategy and Innovation team for Perficient Digital, providing customer experience insights and expertise.

HOW JIM HELPS CLIENTS CREATE BETTER CUSTOMER EXPERIENCES

Jim's team is fiercely dedicated to moving the needle for our clients regarding customer experience, ideation, and investment strategies in their digital solutions.

REAL-WORLD RESULTS

Jim co-founded the Digital Strategy Group for Meritage Technologies in 2000 that was acquired by Perficient in 2004.

He also authored Perficient’s Envision strategy methodology in 2005, which has resulted in a number of client engagements and established new client relationships focused on digital strategy and customer experience.

Key Insights

THE DIGITAL ESSENTIALS PART 1

Our special series seeks to underscore vital digital opportunities, enabling you to build upon each element and drive value for your business. Read the first installment, co-authored by Jim.

Get the Guide 



GETTING SMART ABOUT ARTIFICIAL INTELLIGENCE

Jim was one of two Perficient Chief Strategists featured in eMarketer's Getting Smart About Artificial Intelligence: Five Best Practices for Diving in.

READ THE EMARKETER REPORT


2018 SODA REPORT: DESIGN THINKING

Jim shared insights on combining planning with Design Thinking to remain nimble in an age where technology and customer expectations are changing more and more rapidly.

READ THE 2018 SODA REPORT



USING MARKETING DATA FOR MERCHANDISING

Jim weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and planning throughout the enterprise, including in merchandising and inventory decisions.


READ THE EMARKETER REPORT



Customer experiences that 'wowed' us last year are table stakes today. Leading brands understand the importance of innovation for meeting and exceeding our expectations as consumers. Jim Hertzfeld - Perficient Chief Strategist, Digital

How to Make Digital Transformation Gains in 2019

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How Brands Connect Marketing and Merchandising Data for Real-Time Results

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Big Thinking Strategy for Small Batch Connoisseurs

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4 Strategies to Make CX a Competitive Differentiator

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Connect with Jim

Our Chief Strategists possess a wide range of expertise and skills to help you successfully define, develop, and implement your business or technical strategies. They are experts who help our teams flawlessly deliver impactful solutions for the long-term.

Jim discusses his role as a chief strategist, his advice on developing strategies in this industry, and his life beyond the role of chief strategist in our special Q&A.

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