What If? SO What?
What if You Could Do 5 Years of Digital Marketing in 6 Months? An Interview with Eric Enge.
The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever.
Kim interviews Eric Enge, Principal at Perficient, to learn what has changed and what will always remain the same, and how to be better prepared when the market shifts overnight.
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Guest Profile
Eric Enge
Eric Enge is the Principal for the Digital Marketing Business Unit at Perficient and was previously the founder and CEO of Stone Temple, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, known in the industry as “the Bible of SEO.” In 2019, Enge was awarded Search Personality of the Year by the Drum US Search Awards, which is the third time he’s personally been recognized by the industry. He is a prolific writer, researcher, teacher, and a sought-after keynote speaker and panelist at major industry conferences.
Meet The Hosts
Jim Hertzfeld
Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
Kim Williams-Czopek
Kim Williams-Czopek is GM of Global Commerce at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.