Data and Information Travel Fast, Our Strategies Can Help You Keep Pace
WE UNDERSTAND WHAT MOVES YOUR CUSTOMERS
The travel and leisure industry is constantly changing as new opportunities and technologies enable more people to quickly and easily visit more places. To succeed in this highly competitive industry, travel businesses are responding by embracing digital technology that gives your customers more choices and helps you collect and analyze better information.
Putting Your Customers in the Driver’s Seat
Today’s consumers are flocking to social networks to plan their travel, relying on recommendations from friends and other travelers to influence their decisions and ignoring traditional advertising. From dreaming to research and from booking to arrival and return visit, successful travel and hospitality organizations optimize convenience at every turn, in every channel and on every device. And, since almost half of your travelers start planning a trip without a brand in mind, you need to take your marketing beyond the traditional destination focus and support your customer’s entire travel experience.
Because customers discover travel opportunities, recommendations and even caveats on social networks, travel and hospitality companies must also monitor and respond to consumer activity in these important channels. If you don’t participate in the conversations and respond to negative comments, you risk losing customers and your brand value.
Traveling Through the Cloud Improves Every Stop in Your Customer’s Journey
In the last few years, many of the major global hotel groups and travel companies have started to move to leading cloud solutions to replace and enhance their existing reservation system, customer loyalty programs, inventory management processes, casino operations and more. Adoption and use of a cloud solution enables a more efficient distribution of computing services, lower infrastructure costs, and built-in tools for cross-application connectivity.
When the most valuable consumer information originates outside the company walls in social conversations, a cloud-based CRM system enables you to manage your business better, faster, and more cost effectively. Simply put, a CRM that provides social engagement capabilities is necessary for the success in today’s travel and leisure industry.