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content and commerce

Align Your Business to Your Digitally Disoriented Customer

To create successful external outcomes for your digital-first customer, it’s crucial that your internal business plan, structure, strategy, and requirements are in place before finally deciding on the technology you’d like to implement.

Essentially, having your organizational change management (OCM) processes in place to address issues within your company and drive greater internal experiences, thus producing superb customer experiences.

In this session, you’ll learn:

  • How to address current organizational challenges to align to the digital-first customer expectation
  • What modernizing disparate systems with new technology with your OCM strategy for future endeavors looks like
  • How to embrace change to both organizational structure and strategy

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