Begin Your Personalization Journey with Search

Customers want content that speaks to them when researching and buying products online. One of the most dynamic ways to invest in personalization is to start with a search.

While many companies think of search as an add-on item, the reality is that search drives the first step in personalized experiences, content, and results. Organizations that optimize their content and enrich their product information will engage their users and drive higher conversions to drive revenue.

In this episode you’ll learn more about:

• The concept of personalization
• Defining search and what it really means
• The evolution of search the last few years