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content and commerce

Creating Your Organization's Personalized Product Content Journey

Your company needs to deliver specific content based on end-user needs, but to do this, your business must effectively manage its product information – all of which is dependent on the maturity of your organization.

So much of the digital experience is driven by enriched customer data, giving your company the ability to deliver on more mature, modern strategies for your customer’s sake.

In this session, you’ll learn more about:

  • Levels of maturity around product information enrichment
  • Understanding customer data and turning those conclusions into actionable next steps
  • Personalization by marrying up product information, the customer, and their journey to deliver the right information to the individual

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