From Chaos to Clarity: The Truth of Content and Commerce

Technology providers have defined the term “content and commerce” as bringing experience and commerce platforms together to help businesses align to buyer needs and expectations. And while providing the buyer with everything they need to make their purchasing decisions is crucial, the building of the solution is only a small part of operating a successful business.

In this session, you’ll learn from our team about how to provide clarity regarding what it takes to drive revenue with content and commerce, as well as the following:

• Why content and commerce should be understood as a single concept
• The importance of business support and buy-in
• Evaluating which technology to leverage as your first step in a commerce and content initiative