Group of colleagues exchanging ideas during a brainstorming meeting in a conference room.
content and commerce

Outlining Your Key Disciplines in Content and Commerce

Though content and commerce is thought to be a broad concept, it’s genuinely a connective idea of how we can engage with customers today. The right approach to leveraging content and commerce varies depending on what the organization desires to achieve and which internal resources will be involved.

Your main objective with content and commerce is to align your organization to the needs and wants of the buyer. To do this effectively, you need to choose the right technology, define the model to leverage, and get the implementation right.

In this episode you’ll learn more about:

  • The definition of headless commerce and the concept of glass ownership
  • Three types of implementation models
  • Implementation considerations

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